ADS PERFORMANCE AUDIT

Find Out Where Your Advertising
Budget Is Really Going

An independent review designed to identify wasted spend, weak targeting, tracking gaps
and the highest-priority opportunities for improvement.

When you may need an audit

Advertising costs keep increasing.
Lead volume is acceptable but lead quality is poor.
CPL or CPA has increased and the cause is unclear.
Performance has deteriorated after previously working well.
You want a second opinion on an agency or freelancer.
You want evidence before changing bidding, budgets or campaign structure.

Audit Principle

An audit does not automatically mean changing your campaigns. Sometimes the correct decision is to collect more data before making a major change.

What I review

Business & KPI

Business objective, primary conversion, KPI, target, lead or booking quality.

Campaign Performance

Structure, spend allocation, CTR, CPC, CVR, CPL/CPA, ROAS where applicable.

Search & Audience Quality

Search terms, keyword intent, negative keywords, audience targeting and placement quality.

Conversion & Tracking

Conversion setup, GA4, GTM, Meta Pixel, lead tracking and landing page journey.

Funnel Friction

Where potential customers drop between ad click, inquiry, qualified lead and sale.

Prioritization

What to fix now, what to monitor, and what should not be changed yet.

What you receive